Branding

My interest in Branding may have started during my first trip to New York when I was 16 years old. I looked up in Times Square and was greatly impacted by the brands, colors, and messages. Maybe that’s why, a few years later, I decided to study Media & Advertising.

Methodologies

For each client and context, I observe and plan the best approach and methodology to work with. Established companies, new brands, and local artists all have unique needs and audiences. My role is to research, analyze, and develop a strategy that effectively conveys the brand story and helps it stand out. I enjoy collaboratively building brands by bringing together the team and diverse perspectives during the project.

“After five years of working in Branding, I’ve built a wide range of frameworks, exercises, and workshop plans that can be used in different situations. With each client interaction, I collect feedback and work to improve my methods for future projects. I adapt my approach whether I’m working online or in person, always aiming to keep everyone engaged and ideas flowing during our sessions”

Strategic Branding Visuals

Here’s a selection of my branding work that showcases my creative approach. A full portfolio is available upon request, providing detailed insights into case studies and processes.

MULA
Saas Merchandise & Employer Branding Platform, Germany